By: Oli On: December 13, 2016 In: Marketing, Startups, Strategy Comments: 0

When companies are starting out, they don’t necessarily know what will be the best marketing channel for their business. They may have a good idea or hunch about what their most effective channel will be, but they won’t know until they’ve gone through the steps of trying out the...

Read more
By: Oli On: October 26, 2016 In: Marketing, Startups, Strategy Comments: 0

In its early days, Facebook adopted a marketing strategy that was to rocket them into start up growth folklore. The beauty of this strategy, was that it is so incredibly simple. Their strategy was called, perhaps not the most imaginatively but who cares when you’re about to be as...

Read more
By: Oli On: September 04, 2016 In: Marketing, Startups, Strategy Comments: 0

Sports Analogies are everywhere in business and personally I think there’s good reason for that. We like to apply a theory to something that we’re familiar with and enjoy doing or watching, so often sport is the way to do that. So here are two sporting analogies that Startups...

Read more